Today’s post comes from guest contributor Nathan Preator, our marketing intern. Nathan recently experienced firsthand the exciting debut of Imagine Learning’s first recruiting billboard.

At the heart of Imagine Learning is the core belief that a solid foundation in language and literacy will provide every child with a platform for success. To make success a reality for kids around the world, Imagine Learning is constantly searching for the best and brightest employees to build and sustain the company. So in 2012, we’re taking a new approach to finding the right people to help us achieve our mission: we’re recruiting talented programmers who can help us build better, smarter products even faster. Check out this short video to see what we’re doing:

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Programmers truly are the lifeblood of Imagine Learning’s award-winning solutions. In December 2011, the company launched a billboard/website campaign to recruit new programmers. The ad was greeted by Utah’s greatest snow on earth and passersby on 1-15, the state’s major north-south highway. Located just north of Lehi, Utah, on the west side of 1-15, the billboard reads, “Refactor your job. Refactor the world.”

What does it mean to refactor the world? Ben Larson, director of development for Imagine Learning, gave us his take on the word: “Refactoring means that first you have to throw away something that you’re comfortable with. Then you take that next step — a fresh approach — to create something better than where you’ve been.” So to the seasoned programmer, this billboard says, “Change your job for the better. Change the world for the better.”

That’s exactly what programmers who join Imagine Learning will be doing as they step into innovation and development here at headquarters. By joining our development team, they’ll be opening themselves up to new and great opportunities, including the opportunity to teach the children of the world that they matter, that their education matters, and that Imagine Learning is committed to providing language and literacy solutions that will open the door to opportunities for the rest of their lives.

To accomplish this goal, it takes people who care. And that’s why we’re giving our all to recruit and employ the best. If you know a talented developer who’s ready to refactor their job and the world, send them over to www.refactortheworld.com. With your help, we can make 2012 a great year for students and teachers around the world.